Over 30 million people have watched the video of this woman trying on a Chewbacca mask from Kohl's, making it the most watched video stream on Facebook Live.
Candace Payne's "It's the simple joys in life" video had over 34 million views and over 1 million shares at the time of this post.
Payne bought a mask of the "Star Wars" character on Thursday and took to Facebook Live to try it on. I'll pause here to let you watch the entire video in full (with sound on):
The mask was no ordinary Chewbacca mask — it made the cry of a Wookiee when the mouth was opened. The sound made Payne laugh even harder, which in turn opened the mask's mouth wider and made the sound play again.
For a solid two minutes, Payne could not stop laughing.
"I’d like to say that I bought this for my son that would really, really want it," she said in the beginning of the live stream. "However, this is mine. At the end of the day, this is mine that I bought, and I'm going to keep it for my own!"
One viewer said he or she couldn't stop laughing, while another described the video as "pure inner joy."
And in the comments, Payne was still laughing:
In addition to video-hosting sites like VidMe and YouTube, the video even found its way to Reddit, where Peter Mayhew, who played Chewbacca in the "Star Wars" films, responded:
Previously, the most watched video on Facebook Live was a BuzzFeed video about smashing watermelons, which received over 10 million views.
Tech Insider has reached out to both Payne and Facebook, and neither has responded at the time of this post.
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