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The YouTube stars behind Disney's brilliant plan to unleash new 'Star Wars' toys into the wild

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In honor of the new "Star Wars" movies coming out over the next several years, a new series of "Star Wars" toys are being released in stores on September 4, a day that is being called Force Friday.

While Disney has been keeping the toys, for themost part, under lock and key, fans will be able to get a sneak peek at some of the new products that will be in stores starting September 2.

Disney announced Wednesday it will host live toy unboxings from 15 cities worldwide over the course of 18 hours on the “Star Wars” YouTube channel.

A mix of popular toy unboxers, gamers, and “Star Wars” fans from Maker Studios, the company which Disney purchased in 2014, will host the unboxing sessions beginning at 5:30 p.m. EDT in Sydney, Australia 9/2 before ending in San Francisco, USA 9/3 at 11:00 a.m. EDT.

Disney hasn't announced which toys fans will get to see yet.

For now, check out the lucky YouTubers who will be unveiling the new "Star Wars" toys to the world. 

Vlogging family "Bratayley" will kick off the unboxing in Sydney, Australia at 5:45 p.m. EDT on September 2.

Starring three American siblings, Annie, Haley, and Caleb, the Braytayley YouTube channel has gained over 1 million subscribers since joining the platform in 2010. The family regularly posts videos of their day to day lives, including the girls practicing gymnastics and all kinds of fun antics, like this "Whip Cream Fight." Past unboxing videos have included "Disney Mystery Minis," toys from 2013 animated film "Legends of Oz," and the "American Girl Doll of the Year."



Next up, YouTuber Einshine will be unboxing from Tokyo, Japan, at 10:00 p.m. EDT on September 2.

This 18-year-old YouTuber lives in Tokyo and started sharing gaming videos in 2012. Since then, he's gained over 500,000 subscribers and his videos have been collectively viewed over 83 million times. Some of Einshine's most popular uploads include a Minecraft music video and prank call to a fellow Minecraft YouTuber



Dollastic will begin her unboxing from Seoul, Korea, at 11:00 p.m. EDT on Tuesday, September 2.

"I am a huge child at heart,"explains YouTuber Dollastic in the description of her toy-devoted channelWith over 30 million video views, it seems like she's found a few others who enjoy playing with toys just as much as she does. She regularly posts unboxing videos, like this "Disney Mystery Minis" video, so we're excited to see what Dollastic will be opening before Force Friday. 



See the rest of the story at Business Insider

NOW WATCH: Here are all the movies Disney will release in the next two years


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