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Why I'm obsessed with the game Disney thinks will be a $1 billion business

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darth vader disney infinityMy girlfriend got me "Disney Infinity 3.0" for Christmas — specifically, the "Star Wars: Twilight of the Republic" starter pack for my Microsoft Xbox One console.

The way "Disney Infinity" works is both simple and amazingIndeed, Disney believes that"Disney Infinity" will be a billion-dollar business before too long.

You buy a plastic action figure for $14 and place it on the USB-connected "Infinity Base" that comes with the game's starter sets. Then you get to use that character in the game. Place Darth Vader on the base, and Darth Vader shall appear. 

Now, a month later, it's turned me into a total monster: I can't get enough of it, and I want to buy every new Infinity I can get my hands on. 

Here's why.

SEE ALSO: The only official 'Star Wars: The Force Awakens' video game has one glaring omission

This is my modest collection of Disney Infinity figures — "modest," because there's somewhere around a hundred, total, from across the Disney, Pixar, Marvel Super Heroes, and "Star Wars" universes. I've mostly been collecting "Star Wars."



Each one costs about $14. But since I'm a smart shopper, I got most of mine for much cheaper. I've still absolutely spent too much, though.



This is the Disney Infinity base, where the magic happens. Plug it into your game console...



See the rest of the story at Business Insider

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